The Impact of Strategic Planning on Online Banking: An Empirical Study in Saudi Arabia

Abstract

Banking sector of 21st century face local and international challenges resulted from the revolution of information, technological development, globalization, market liberalization and knowledge explosion; therefore, strategic planning associate by online banking services in banking sector became an urgent necessity. The purpose of this study is an attempt to study the impact of strategic planning among online banking environment in Saudi Arabia. The study comprises three variables which represent independent variable and were derived from comprehensive review of the literature of strategic planning which are: budgeting, forecasting and management reporting. On line bank which is represent dependent variable measured by usefulness and ease of use. Data for this study were collected through questionnaires which were accompanied by a letter explaining the project and assuring respondents of the confidentiality of their answers. Those participants were online banking users of five banks in Saudi Arabia. Statistical tools were used to test hypotheses and achieve the objectives, thus the research is descriptive and as a result quantitative methods have been used. The findings indicate that the entire hypotheses are supported, whereby customers will use e-banking when they perceive that usages of e-banking are useful and accessible.