The Relationship between Business Intelligence and Business Success: An Investigation in Firms in Sharjah Emirate

Abstract

The aim of this study is to analyze the extent to which there is relationship between business intelligence and Business Success .Four dimensions of business intelligence as Environmental Intelligence (EI), Consumer Intelligence (CI), Market Intelligence (MI) and Organizational Intelligence (OI) are measured, using survey data from (49) managers of different firms in Sharjah Emirate, UAE, the ninth surveys were cancelled because they were incomplete. We used regression and correlation analysis to test the relationship between business intelligence and business success. The results indicate that there is a positive relationship between the business intelligence and business success. Managers are in general satisfied with the business intelligence system in their organization but they are mainly unsatisfied with marketing activities done by their marketing departments, study gives insight to important of business intelligence to a success of business and it implies that marketing intelligence is critical dimension in business intelligence.