Wellness Tourism: An Initiative for Comprising Wellness Tourism Vacations within the Corporate Wellness Strategy

Abstract

Wellness is one of the latest niche tourism that is expecting to continue growing as a fast business attracting various types and categories of tourist demand. This paper suggests embracing wellness tourism vacations by business employers as an essential component of the wellness strategy that they apply with their employees. It highlights the wellness tourism definition, market,aspects and trends. On the other hand, it explains the corporate wellness and the most popular wellness programs applied y business firms. Furthermore, it presents a proposal for how the wellness tourism package can be designed and implemented serving the corporate wellness program. Finally, a survey was conducted to explore the employees' opinion concerning using paid wellness vacation as a part of the corporate wellness program offered to them by their employers. Dta analisis verifies their acceptance to the idea and willingness to participate in such programs. Results also show that the employees want to be healthy and live a healthy lifestyle ut need the effective corporate wellness strategy that can help them in achieving that goal.