Corporate Social Responsibility in Four and Five Star Hotels in Kenya

Authors

  • Antoneta Njeri Kariru Maseno University
  • Edwin Odhuno Mount Kenya University
  • Oscar Ouma Kambona Maseno University

DOI:

https://doi.org/10.11634/216837861504844

Keywords:

Corporate social responsibility, four and five star hotels, Kenya

Abstract

Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social responsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels' websites and administering open ended questionnaires to a convenient sample of one hundred and two managers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.

Author Biographies

Antoneta Njeri Kariru, Maseno University

Department of Eco tourism, Hotel and Institution ManagementLecturer

Edwin Odhuno, Mount Kenya University

Associate professor

Oscar Ouma Kambona, Maseno University

Department of Eco tourism, Hotel and Institution ManagementSenior lecturer

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Published

2017-08-05 — Updated on 2020-10-26

Issue

Vol. 5 No. 2 (2016)

Section

Articles

License

Copyright (c) 2016 American Journal of Tourism Research

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