Discussion on Improvement of Soft Power of Chinese Culture from the Perspective of Films and Television Program

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  • Li Kang School of Political Science and Public Management, Southwest University, Chongqing, China
  • Lan Huang

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Chinese culture##common.commaListSeparator## film and television program##common.commaListSeparator## soft power of culture

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In order to walk towards the world, China not only needs economy as the bond, but also requires culture as its bridge. As an important carrier to disseminate culture and carry forward value, film and television programs display the cultural value and artistic magic of the country. International dissemination of Chinese film and television programs is an important approach to improve the soft power of Chinese culture.

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##issue.vol## 2 ##issue.no## 2 (2013)

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