Key Success Factors for Developing Competitive Intelligence in Organisation

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  • Wadie Nasri Higher Institute of Management, University of Gabes, Tunisia
  • Mohamed Zarai Faculty of Business Administration, Majmaah University, Saudi Arabia

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Competitive Intelligence##common.commaListSeparator## IC process and effort##common.commaListSeparator## function##common.commaListSeparator## personal##common.commaListSeparator## product##common.commaListSeparator## organisations

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The purpose of this paper is twofold. First, to understand Competitive Intelligence (CI) and report the process that is commonly used to create and maintain a CI program in organizations. And second, to provide key success factors in developing a functional intelligence program for an organization. The paper presents a review of the literature on CI process to collect and analyze competitive information within organizations in order to identify key success factors in developing a functional intelligence program for an organization. Five success factors can be defined as an item related to CI process: management support and understanding, focus and CI effort, location of CI function, CI personal, and product. The paper provides executive decision makers and strategic managers a better understanding of what CI process and appropriate to the decisions they must to develop a functional intelligence program for an organization.

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##issue.vol## 2 ##issue.no## 3 (2013)

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