Factors Determining the Effectiveness of Celebrity Endorsed Advertisements: The Case of Nigerian Telecommunication Industry. American Journal of Business and Management, [S. l.], v. 2, n. 3, p. 233–238, 2013. DOI: 10.11634/216796061706394. Disponível em: http://worldscholars.org/index.php/ajbm/article/view/394. Acesso em: 6 may. 2024.