AKABOGU, O. C. Application of the “Brand-Choice Sequences” Theory to measure Brand Loyalty to Beer Brands in Nigeria. American Journal of Business and Management, [S. l.], v. 2, n. 3, p. 222–232, 2013. DOI: 10.11634/216796061706341. Disponível em: http://worldscholars.org/index.php/ajbm/article/view/341. Acesso em: 28 apr. 2024.